Your cycling gear walls as you walk down the stairs on the right are a mess. It took me like half an hour to realise you didn't have what I was looking for.
I would recommend you get someone to arrange the products by product type in a logical fashion i.e. Tools, pumps, lights, computers, spares etc. and make the displays less cluttered and easier to navigate - you have the space now!
Stock: Your displays are full. Full of the wrong stock. For example: Brake pads. You only have Tektro in stock. What about us with Shimano or Avid brakes?
Tools: You have chain whips, but no cable cutters. You have pedal wrenches, but no cone spanners. How about cutting down the number of brands (if you have to) and carry a larger range of products from a brand like Park Tools.
Helmets: Giro have 5 off-road helmet models in their range. You carry 2......and why is the Xar R2000 in your store when the Giro list price on their own website $130?
If you want cyclists to consider SW as a viable alternative to their LBS, all you have to do is carry the right stock, at the right price and let us cyclists know that you cater for us. It's really not that hard!
Incidently, I chose to spend my birthday gift vouchers on running shoes and flip flops because there was nothing in the cycling section that I needed....oh, except the R20 bell for my Single Speed....
Awesome ...a belated happy birthday and congrats on the bell ... every SS needs one