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DSTV advert that ar played at a different volume


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#1 eccentric1

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Posted 30 January 2012 - 10:20

Why the hell do these fools play the adverts at a louder volume. I just drowse away and this damn loud advert comes up, stupid fools!!!
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#2 Bateleur1

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Posted 30 January 2012 - 10:25

To wake you :whistling:
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#3 eccentric1

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Posted 30 January 2012 - 10:53

Nee my vrou en dan is sy kwaad vir my!!!!!!!!!
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#4 King_Crispy

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Posted 30 January 2012 - 11:04

Its because one usually gets up to go for a pee or to get a drink when the adverts start, so the volume must carry to another room in the house so they don't miss out on advertising

#5 Mackie

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Posted 31 January 2012 - 05:42

This is one of my greatest sources of irratation, whenever the ads come on, my wife happens to walk in and I get kakked out for the TV being too loud.

#6 KonaMTB

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Posted 31 January 2012 - 05:47

Here I thought I was the only one getting kakked on by my wife

#7 NotSoBigBen

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Posted 31 January 2012 - 06:53

Something like this?

Attached Image: dstv.jpg
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#8 cervelo

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Posted 31 January 2012 - 08:03

so true. thats why you have timeshift on your dvd recorder. You do other things for 20min when the show starts, then you skip the ads. You get to do more, and you don't waste time on ads.

#9 Ricky Bobby

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Posted 31 January 2012 - 08:09

Same thing happens when you watch a CatchUp recording. The intro bit is helluva load.
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#10 SeaBee

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Posted 01 February 2012 - 08:03

Ja, but this sure beats the heck out of watching the ads! I hardly watch any show "live" any more... Not that I watch many other things than sport. :whistling: There I grab another cold one when halftime ads come up!

#11 Azi

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Posted 03 February 2012 - 03:55

And its not just DSTV, Radio 702 does the same thing with adverts and the little jingle between segments - drives me freaking MAD :cursing:

#12 TNT1

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Posted 03 February 2012 - 05:26

  • “The peak levels of commercials don’t exceed the peak levels of programming,” admits Spencer Critchley, a communications consultant in California. “But the experience is similar to having a flashbulb go off every now and then versus a spotlight shining in your eyes all the time.” In other words, an entire commercial can be broadcast at the same level as an extra-loud (but fleeting) explosion on 24.
  • Advertisers like it noisy. Commercials crank every sound level to maximum volume in a bid to get your attention. “In commercials, everything is equally loud — the voices, the music, the sound effects,” says Brian Cooley, editor-at-large at the technology review site cnet.com.
  • Contrast counts. If you’re watching a tender moment unfold on Brothers & Sisters just before a raucous ad for a monster-truck rally, the spot will be startling — making an already loud commercial seem even louder.


#13 TNT1

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Posted 03 February 2012 - 05:28

Here's something that might be hard to believe at first. There is no difference in volume between the loudest part of a TV show and a loud commercial.
But how can that be? TV ads are soooo much louder than the TV shows, right? Well, as WIRED reports, most ads actually never go above the FCC recommended volume limits. The difference is that the TV shows are well below that level, saving the peak volume part for that big explosion or gun fight, while TV ads are right at the limit the whole time. The audio engineers increase the volume on all of the audio, then clip it off right at the loudness limits.
Which is why I use for commercials what the audio engineers haven't been able to design around (yet), the mute button.

#14 eccentric1

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Posted 03 February 2012 - 05:36

View PostTNT1, on 03 February 2012 - 05:28 , said:

Here's something that might be hard to believe at first. There is no difference in volume between the loudest part of a TV show and a loud commercial.
But how can that be? TV ads are soooo much louder than the TV shows, right? Well, as WIRED reports, most ads actually never go above the FCC recommended volume limits. The difference is that the TV shows are well below that level, saving the peak volume part for that big explosion or gun fight, while TV ads are right at the limit the whole time. The audio engineers increase the volume on all of the audio, then clip it off right at the loudness limits.
Which is why I use for commercials what the audio engineers haven't been able to design around (yet), the mute button.

THE MUTE BUTTON IS FAR AWAY WHEN IT SOUNDS LIKE ARMAGGEDON AS YOU WAKE UP DEURIEKAK!!!!!!!!! I am half way to the nuclear shelter when I remembet the MUTE BUTTON!!!!!!!!
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#15 Puncheur

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Posted 03 February 2012 - 09:10

Love watching sports loudly...

Wanna hear the thud of a tackle or the swell of the crowd.

But those ads - must be a marketing ploy.
'If they have my attention, I might be more prone to buy their stuff' kinda strategy.

Edited by ' Dale, 03 February 2012 - 09:11 .

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#16 King_Crispy

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Posted 03 February 2012 - 10:12

I have spoken to the content manager at Mnet, and he said they DO play the adverts louder than the rest of the usual content.
It was Paul who said the reason they do it is that the viewers still hear the adverts when they go for a cup of tea/have a pee etc, ie the sound carries to another room