DSTV advert that ar played at a different volume
#1
Posted 30 January 2012 - 10:20
#2
Posted 30 January 2012 - 10:25
#3
Posted 30 January 2012 - 10:53
#4
Posted 30 January 2012 - 11:04
#5
Posted 31 January 2012 - 05:42
#6
Posted 31 January 2012 - 05:47
#8
Posted 31 January 2012 - 08:03
#9
Posted 31 January 2012 - 08:09
#10
Posted 01 February 2012 - 08:03
#11
Posted 03 February 2012 - 03:55
#12
Posted 03 February 2012 - 05:26
- “The peak levels of commercials don’t exceed the peak levels of programming,” admits Spencer Critchley, a communications consultant in California. “But the experience is similar to having a flashbulb go off every now and then versus a spotlight shining in your eyes all the time.” In other words, an entire commercial can be broadcast at the same level as an extra-loud (but fleeting) explosion on 24.
- Advertisers like it noisy. Commercials crank every sound level to maximum volume in a bid to get your attention. “In commercials, everything is equally loud — the voices, the music, the sound effects,” says Brian Cooley, editor-at-large at the technology review site cnet.com.
- Contrast counts. If you’re watching a tender moment unfold on Brothers & Sisters just before a raucous ad for a monster-truck rally, the spot will be startling — making an already loud commercial seem even louder.
+ Hope Solo
#13
Posted 03 February 2012 - 05:28
But how can that be? TV ads are soooo much louder than the TV shows, right? Well, as WIRED reports, most ads actually never go above the FCC recommended volume limits. The difference is that the TV shows are well below that level, saving the peak volume part for that big explosion or gun fight, while TV ads are right at the limit the whole time. The audio engineers increase the volume on all of the audio, then clip it off right at the loudness limits.
Which is why I use for commercials what the audio engineers haven't been able to design around (yet), the mute button.
+ Hope Solo
#14
Posted 03 February 2012 - 05:36
TNT1, on 03 February 2012 - 05:28 , said:
But how can that be? TV ads are soooo much louder than the TV shows, right? Well, as WIRED reports, most ads actually never go above the FCC recommended volume limits. The difference is that the TV shows are well below that level, saving the peak volume part for that big explosion or gun fight, while TV ads are right at the limit the whole time. The audio engineers increase the volume on all of the audio, then clip it off right at the loudness limits.
Which is why I use for commercials what the audio engineers haven't been able to design around (yet), the mute button.
THE MUTE BUTTON IS FAR AWAY WHEN IT SOUNDS LIKE ARMAGGEDON AS YOU WAKE UP DEURIEKAK!!!!!!!!! I am half way to the nuclear shelter when I remembet the MUTE BUTTON!!!!!!!!
#15
Posted 03 February 2012 - 09:10
Wanna hear the thud of a tackle or the swell of the crowd.
But those ads - must be a marketing ploy.
'If they have my attention, I might be more prone to buy their stuff' kinda strategy.
Edited by ' Dale, 03 February 2012 - 09:11 .
Eddie Merckx
#16
Posted 03 February 2012 - 10:12
It was Paul who said the reason they do it is that the viewers still hear the adverts when they go for a cup of tea/have a pee etc, ie the sound carries to another room














